Hp &Intel

Intel unveils new Core processor brand : CORE i7

Intel today unveiled the brand of its upcoming processor: Nehalem, the successor of the Core 2 Duo CPU series, will be introduced as “Core i7” later this year and the company hopes that the new brand will be easily recognized and remembered by customers when they walk into a store to buy a new PC.

Ever since Gigahertz numbers lost their appeal for AMD’s and Intel’s marketing whizzes, both companies seem to have been desperately looking for a decent sequence numbering system for their products.

AMD initially chose a strategy to describe its processors with a MHz-like number that was comparable to Intel’s Pentium chips (of course they did not admit that and said it was only a comparison to the preceding AMD CPU generation) and eventually ended up with processors numbers that are not just inconsistent (Phenom 8000 series), but very few can actually understand. Intel’s sequence numbers across all products have been a mess for several years: We doubt that the average sales person at your local Best Buy will be able to tell you what the important differences between Intel’s 2000-, 4000-, 6000- and 8000- series desktop processors are.

To come up with a new brand back in 2006, Intel’s choice of “Core” was actually smart. Core 2 Duo was always perceived as a simple, trustworthy name that suited the purpose of the mainstream approach of Intel at the time. But, if you think about it, the brand never made sense – Core 2 Duo in essence means “Core 2 2”. Even if you know that Core 2 Duo means that this is a second generation Core processor with two cores, you may ask questions about the name since Core 2 Duo was not the second, but the first generation Core micro-architecture.