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Sunday, November 16, 2008

HP and eXtra drives KSA campaign for printing photos at home

HP and its partner eXtra have launched a campaign in the Kingdom of Saudi Arabia to raise awareness of the merits of home photo printing, underlining speed, sharing and privacy as three key benefits.Outlining an initiative called 'Printing in the privacy of your home' Sherifa Hady, Marketing Manager, Imaging and Printing Group of HP Middle East said that in the Kingdom, more than elsewhere, the lack of privacy associated with traditional photo printing continues to be a key issue for families, which have not yet realised the benefits of the latest home printing products and solutions.

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